The Creative Block

5 March 2012

Available for purchase at Spier, Creative Block artworks represent a longstanding partnership between the art project conceived by Curator Jeanetta Blignaut and Spier. The artistic concept that combines artworks from different artists to create something new provided the inspiration for Spier' s Creative Block wine range.

The Creative Block is geared towards giving opportunities to artists of outstanding talent, some well known and others newly discovered. This is achieved on an on-goingbasis by providing artists with 18cm by 18cm blank blocks, to be transformed in any media they wish. The benefits for the participating artists are numerous. In the first place, the project provides instant money for works that meet the stringent quality standards. Secondly, it acts as a powerful marketing tool for the artists as it carries the artists' biographies on the reverse of each work. Very importantly, when artists present their works for selection, they are given critical feedback that has proved exceptionally helpful for their artistic development. With some 60 artists submitting works once a month, more than 150 artists have contributed to the project since it was initiated by Jeanetta Blignaut.

Featured in numerous local and international collections, the Creative Block functions as a gateway between creative realms – that of the Artist and that of the Art Collector. Through the Creative Block the two worlds are connected, providing artists with a constant source of due acknowledgement, and collectors with an accessible means to acquiring one-off quality works of art to create unique collections.

When brainstorming the story behind a new tier of wines, the Spier team identified the synergies between Creative Block, the parts that make up a whole (collection), and the winemaking process. Frans Smit and the winemaking team pre-conceived the blends, bringing them to life by careful selection of premium vineyard blocks.

The Creative Block range of blended wines has leapt onto the international stage, winning Golds and Silvers at the world' s top wine competitions such as the Veritas and the SA Young Wine Awards. They are described in detail below:

Spier Creative Block 2: Sauvignon Blanc and Semillon are blended to create this crisp white Bordeaux-style blend.
Spier Creative Block 3: Shiraz, Mourvedre & Viognier are expertly combined to make this special Rhone-style wine.
Spier Creative Block 5: A Bordeaux-style blend is made up of Cabernet Sauvignon, Merlot, Malbec, Cabernet Franc and Petit Verdot.

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